New MATCHA BLOSSOM ritual

TRENDY HAIR launches MATCHA BLOSSOM, Europe’s first premium complete hair care ritual featuring matcha tea as the key detox ingredient for hair

Premium hair care brand TRENDY HAIR is launching its new MATCHA BLOSSOM ritual on the international market this May. It is Europe’s first complete premium hair care range featuring matcha tea as the main detoxifying active ingredient for hair care.

The new line, consisting of a shampoo, mask, and serum, joins TRENDY HAIR’s Japanese-inspired rituals, which combine the science and biotechnology of the most innovative professional hair care with the ancestral beauty knowledge of Japan to deliver results from the very first application—just like in a professional salon, now also at home.

Based in Vilassar de Dalt, Barcelona, and supported by a strong global network, TRENDY HAIR brings over 25 years of experience at the forefront of hair care innovation.

International launch from Spain across three continents

The MATCHA BLOSSOM ritual, already available in Spain, will be launched this year in ten European countries —in addition to Spain— including Portugal, Andorra, Belgium, the Netherlands, Finland, Poland, Latvia, Lithuania, and Estonia. It will also be introduced in the Middle East—Saudi Arabia, United Arab Emirates, Bahrain, Kuwait, Qatar, Oman, and Lebanon—and in North Africa’s Mediterranean region, led by Morocco.

In the words of TRENDY HAIR’s president, Walid Madi: “As hair care specialists, we constantly travel around the world to research, understand, and innovate around the language of hair. We are now proud to launch our new international lines from Spain, an undisputed global player in the beauty sector.”

About the MATCHA BLOSSOM ritual

MATCHA BLOSSOM by TRENDY HAIR is a revitalizing detox ritual that restores the scalp while refreshing chemically stressed hair.

This treatment creates a synergy between the antioxidant power of matcha and cherry blossom, combined with two high-performance biotechnological actives specifically designed for hair weakened by coloring, bleaching, or environmental stress:

SymSoft® Scalp works in harmony with matcha to soothe sensitive scalps and reduce itching, while preventing protein loss to improve elasticity and hair strength.

RESTART PRO® proactively repairs damaged keratin and creates cross-linking bonds to strengthen the fiber, sealing the cuticle for long-lasting hydration and shine without buildup.

The result is a sensory daily ritual that leaves the hair visibly stronger and the scalp more resilient.

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