Matcha Blossom by TRENDY HAIR Named Haircare Line of the Year at the 2026 Magazine La Vanguardia Beauty Awards

TRENDY HAIR CEO, Walid Mady, receives the award from singer and entrepreneur Irini Aurea Fournier. Belén Romero

The new Matcha Blossom range from TRENDY HAIR has been chosen as the Hair Line of the Year at the 2026 Beauty Awards Magazine La Vanguardia, held yesterday at the Thyssen Bornemisza Museum in Madrid.
Magazine de La Vanguardia is a leading publication for beauty quality and trends. The event, hosted by actress Cayetana Guillén Cuervo and the director of Magazine, Joana Bonet, was attended by Carmen Lomana, jewelry designer Chus Burés, and actresses such as Sara Vidorreta, Isa Montalbán, Julen Katzy, Chacha Huang, Amaia Aberasturi, and Fariba Sheikhan, among representatives from the most prominent national and international beauty brands.

In the words of TRENDY HAIR CEO, Walid Mady, “this award recognizes 25 years of work, and we want to dedicate it to the entire TRENDY HAIR team, as well as to our distributors, partners, and clients in Europe, the Middle East, and North Africa.”

Magazine de La Vanguardia highlights that, with the new Matcha Blossom line, “there is now a complete and premium line with matcha tea as the main active ingredient, combining advanced biotechnology typical of professional work with the ancestral Asian care philosophy. From the first use, hair achieves salon-like results at home.”

TRENDY HAIR CEO, Walid Mady, and Cayetana Guillén Cuervo, at the awards ceremony.

TRENDY HAIR CEO, Walid Mady, receives the award from singer and entrepreneur Irini Aurea Fournier.

About the MATCHA BLOSSOM ritual

MATCHA BLOSSOM by TRENDY HAIR is a revitalizing detox ritual that restores chemically stressed hair and refreshes the scalp.

This treatment creates a synergy between the antioxidant power of Matcha and cherry blossom with two high-performance biotechnological active ingredients, specially designed for hair weakened by coloring, bleaching, or environmental stress factors.

SymSoft® Scalp works in harmony with Matcha to soothe sensitive scalps and reduce itching, while preventing protein loss to increase hair elasticity and resistance.

Additionally, RESTART PRO® proactively repairs damaged keratin and creates cross-linking bonds to strengthen the fiber, sealing the cuticle for long-lasting hydration and shine without residue buildup. The result is a sensory daily ritual that leaves hair visibly stronger and more resilient and the scalp comforted.

Discover more about Matcha Blossom.