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SALON TREATMENT

PREPARATION:

Wash the hair with a deep-cleansing shampoo to remove residue and promote cuticle opening. Leave on for 1–2 minutes. Repeat if necessary. Partially rinse and dry the hair to 80–90%.

APPLICATION:

Divide the hair into sections. Apply the straightening cream section by section, distributing it evenly with a fine-tooth comb and avoiding direct contact with the scalp.

EXPOSURE TIME:

Leave on according to the hair diagnosis. Fine, sensitized, and medium hair: 45 minutes.

RINSING:

At the end of the exposure time, partially rinse with warm water until the excess product is removed. Pre-rinsing is essential, as the straightening effect is set during the thermal phase. The more it is rinsed, the less intense the result will be, depending on the desired outcome.

DRYING:

Dry the hair 100%, aligning the fibers with a nozzle or brush.

THERMAL SEALING (flat iron):

Divide the hair into thin sections. Flat iron each section 5 to 8 times, adjusting the temperature according to the hair type up to 200º. Selecting the right temperature is key to the treatment's effectiveness and safety.

FINISHING:

Wait 5 minutes and rinse thoroughly to remove all product, then finish according to professional judgment.

The Spanish Latte Protein mask helps normalize the hair after the straightening treatment. Its components contribute to the restructuring, shaping, and polishing of the fibers. Apply and massage gently, distribute evenly with a comb, leave on for 5 to 8 minutes, rinse with plenty of water, and proceed with styling.

Product details

Product description

Exclusive salon protein:

Heat-activated cosmetic straightening with a long-lasting effect.

Exclusive next-generation progressive straightening formula, free of formaldehyde and glyoxylic acid, enriched with plant-based keratin, amino acids, and wheat and soy proteins.

Ideal for those who prioritize hair health and a more natural finish in a straightening treatment.

The product works by thermally reorganizing the hair fiber, which is set during the flat-ironing process. It is not a chemical relaxer and does not modify the hair's disulfide bonds.

The straightening effect is achieved through the combined action of controlled heat, fiber alignment, and the sealing of proteins and amino acids on the cuticle.

Hair remains incredibly soft, flexible, and shiny for 3–5 months, depending on maintenance and hair type.

Maintenance:

Product line that helps repair damaged hair and seal the cuticle to maintain a smooth and aligned appearance for longer.

Suitable for any straightening treatment.

Properties

Its exclusive formula, free from formaldehyde and glyoxylic acid and enriched with plant-based keratin amino acids and wheat and soy proteins, helps to:

  • Smooth.
  • Redensify and restructure the hair fiber.
  • Provide a natural, non-damaging taming effect.
  • Strengthen the hair fiber, intensely nourish, and tame the hair without weighing it down.
For what type of hair?

Fine, medium, or sensitive hair that has been subjected to harsh chemical treatments, such as coloring, or the use of heat styling tools.

Dark hair.

What does it give me?
  • Hair transformed from the first session.
  • A 90% reduction in frizz.
  • A controlled texture that feels pleasant to the touch.
  • Stronger, shinier hair.
  • How long the results last: 3 to 5 months, depending on maintenance and hair type.
  • A specific treatment for visibly healthier, more flexible, and easier-to-style hair.